General Journal

Kevin Seah trained as an apprentice seamstress in women's tailoring at a tender age of 17. After over two decades of hands-on experience, he founded his eponymous label to craft quality bespoke and made-to-measure menswear in 2009. The business may have evolved tremendously over the years, yet face-to-face client interactions remain paramount to Kevin’s process – an often neglected stage in this digital era.

When Jackson Aw set out to create designer toys, he had little knowledge of the production industry, yet his ignorance did not deter him. Driven by curiosity, he visited factories and learnt about production processes and techniques such as hand-sculpting and moulding from scratch. Diving into the industry, he learnt about quality and refinement through a hands-on approach. Today, Mighty Jaxx, the company created by Jackson has produced over 100 original toy sculptures and delivered their products to over 50 countries worldwide.

Charmaine Seah-Ong and Derek Ong founded Elementary to fill a gap in the branding and marketing industry. They have achieved that, and more. The all-round agency has worked on diverse projects, from the sleek Philippe Starck hotel, The South Beach, to hipster chill-out spot, Lepark. The Ongs perceive the team as their extended family, steering the ship with honesty and openness.  They believe that disagreements, if motivated by a common goal to produce the best possible work, will make the young team stronger. While busy running Elementary, the husband and wife duo are full-time parents to daughter Charlie Rose.

More than three years ago – amid demanding day jobs – Huiwen and Kenneth picked up pottery to spend quality time together. Working with their hands and casting objects out of dust, the lessons triggered a reconsideration of their place on Earth. They asked themselves if they could be the change in their lives. Having worked for a decade in real estate investment, Huiwen went on a sabbatical to Tajimi, Japan to deepen her practice in ceramics. She returned to Singapore and founded Studio Asobi with Kenneth, who was still working as an architect – he has now joined her full time.
 

We had the lovely pleasure of visiting the gorgeous light filled studio of calligrapher Clarence Wee, founder of Craft Varies and got to spend the morning with him to better understand his story, learning journey as well as the source of passion for writing. While Clarence has been consistently sharing the progress of his calligraphy and handlettering works ever since he began writing more than five years ago. His journey might have been intuitive, but it was not without self-doubt, honest introspection, hard work and perseverance. People often raised questions on the commercial viability of his path. Yet he devoted day and night and taught himself how to draw or write letterforms. 

We caught up with Melvin Ong of Desinere to talk a little about his design approaches and processes, his stint working alongside famous designers in London, local collaborations as well as the books he read.

 

We spoke to Joey Gan of GSH Conserves to uncover the mystery behind the quirky brand name, why he gave up climbing trees for a living to 'jam' instead and his most valuable startup lesson to date.

 

We spoke to Ivan Lim of Green Banana to find what goes on in his world of 'bananas', his startup stories and what the future lies for this amazing plant sanctuary maker.

 



We speak to the talented individuals responsible for the state of craft in Singapore, we caught up with the lovely Josephine Lau of Floral Magic to talk about life before the madness, what inspires her and how she spends her weekends.

 

Not all ice creams are created equal, some are just Creamier than others. This lovely shot by our friends from Another Beautiful Story captures the essence of what Creamier stands for in their pursue of better ice cream for everyone. We love how they pour their heart and soul into each scoop. Do try their roasted pistachio flavor which is sensational !