A brief showcase of the work we have done...
You may check out here for some of the custom craft goods we have created for clients.

Client: Cartier - Glass Engraving Services for Valentine's Day 2021 at ION Orchard Boutique

Over Valentine's Day Week in 2021, customers and guests of Cartier were treated to a complimentary engraving service on fragrance bottles and candles that they purchased.

Client: Loewe - Year of the Golden Ox, Blocking Printing Workshop at LOEWE Outlet

Over Chinese New Year 2021, we hosted a traditional block printing workshop for the special VIPs of LOEWE. Over the course of the workshop, the guests were introduced to the concept of traditional print making and had a hands in the inking of their very own Golden Ox print.

Client: Ethan K - Private Members Event at Como Dempsey
Singapore Luxury House Ethan K hosted a private members event at Como Dempsey, inviting supercar owners down to meet and greet Ethan himself as well as check out the latest collection of leather goods. Each guest was gifted a crafted leather trinket tray and we personalised each unit with the guests' preferred initials in gold and silver foil.

monogramming services at private event
thegeneralco at ethan k event
monogramming fonts
ethan k leather goods

Client: The Balvenie - The Balvenie Connoisseurs of Crafts Showcase
Brought to you by The Balvenie and curated by The General Co, A New Chapter of Craft legacy: Made in Singapore showcase launched at The Warehouse Hotel over three days. The exhibition showcased and shared the heritage of The Balvenie whisky alongside with handcrafted pieces made by passionate and talented local craftsmen and designers from leather artisans, carpenters to metalsmiths. 

bespoke luxury leather goods with marquage painting
hand painted luxury leather goods
copper and glass installations
handmade in singapore leather goods
cherin sim marquage luxury leather goods painter with thegeneralco
roger and sons woodworkers partnering with thegeneralco
olivia lee partners with thegeneralco


Client: The Balvenie - David Charles Stewart Private Dinners 
The Balvenie hosted a series of intimate dinner sessions with long-time master blender & malt-master at William Grant & Sons Distillers, David Charles Stewart over the course of three days at Restuarant Nouri on day 1 & 2 and Stellar at 1-Altitude on day 3. Guests got to take home the evening's memories with a photo with DCS, signed by him, a handcrafted wooden frame, customed made leather luggage tags and leather coasters personalized with their initials. 


custom leather goods for the balvenie
private dinners with thegeneralco and the balvenie

private dinners with thegeneralco and the balvenie

the balvenie whisky private dinner tasting

david stewart visits singapore with thegeneralco

david stewart the balvenie with thegeneralco

Client: Mont Blanc / Luxasia 
An intimate evening media session discovering MontBlanc's masculine fragrance - MontBlanc Legend Night with personalized live engraving customization service on its fragrance bottle for elegant and self-confident men to take home, alongside with shoe shining service and curated cocktails. 

ewejin live engraving on glass

ewejin live engraving on glass mont blanc

ewejin live engraving on glass mont blanc

cocktails with mont blanc


Client: Loewe
In celebration of the Lunar New Year, Loewe gifted their guests with auspicious greetings handwritten and painted on the spot. 

cny chinese lettering event with loewe

cny hand lettering event with loewe

Client: WTA Finals with Porsche Singapore
Private WTA finals live-screening at OCBC Premier Suites alongside personalized live-customization service on Porsche Singapore's leather car keychain with gold foil. 

Client: Porsche Design
Porsche Design store launch, exclusive media preview with live-customization embossing activity on Porsche Design's leather cardholder. 


Client: Leica
Leica CL Launch x Elliott Erwitt Exhibition with Emmy Award-winning creative director, Eric Sawitoski, who shared his personal experience with the Leica CL camera. Guests got to take home not only the experience but their very own personalized custom made chevre leather Leica luggage tag with their initials embossed in silver foil.

Client: Facebook
Facebook private event at VLV with live personalization on-site on leather bag tags.  


Client: Bentley

As a treat to their loyal customers, guests of Bentley were treated to a private showcase in the suites of Fullerton Hotel, where they got to sip champagne and watch the exciting F1 race while we foil stamped in gold their preferred initials and names onto leather notebooks.


Client: Sailor Jerry
As part of Rasa Fiesta Singapura, we were at Sugarhall ironing on Sailor Jerry patches on canvas totes for customers to take home. 


Client: Singapore Institute of Technology
Soap crafting and candle making workshop for staff and their families at SIT Family Day.


Client: Funan SG
Craft experience with live personalisation of leather notebooks, live demonstrations of leather craft, shoemaking and monogram hand painting.


Client: Under Armour SG
Exclusive launch of Under Armour's Moda Run with live customisation of leather cable organisers and bag tags, complete with canapes catering.

Client : Hugo Boss
In store activation with our craftsmen providing on-site engraving services onto glass perfume bottles featuring beautifully hand lettered works. Special guest appearances by the Schooling family.

Client : Whisky Live 2016 for The Balvenie
Craft experience with live personalisation of leather notebooks, live demonstrations of leather craft and shoemaking, photography exhibition by acclaimed photographer James Stroud from London.

Client : Club Monano
1-on-1 private craft workshop for Club Monaco VIPs in store, complete with pop up coffee and cocktail bar

Client : Marina One Residence
Luxury private property preview with custom leather goods personalisation station, complete with canapés and whisky bar

Client : DS Automobiles
Exclusive car launch weekend at the showroom with on site leathercraft showcase and educational workshop. Custom made key tags were made and personalised on the spot for guests

Client : Timberland
Exclusive members night with hand painted custom IDing of boots with purchase, complete with canapes catering

Client : Swatch
Sistem51 Irony media preview night with custom made notebooks and personalisation station and shoe shine bar

Client : NIKE
Team bonding leathercraft workshop at The Refinery Workspace

Client : OCBC
Team bonding session learning concrete casting at The Refinery

Client : The Balvenie
Silversmithing workshop for Connoisseurs of Craft Campaign

Truthfully, there is just so much more that we have done, follow us on Instagram and Facebook to see more.