Preserving legacy crafts and empowering a new generation of craftsmen and tradesmen
Founded in 2012, The General Company is an independent boutique craft agency based in Singapore. All about forging new grounds for like-minded craftsmen, we believe in the craft of creatives who build beautiful goods with a sense of purpose and good design.
We also organise regular workshops with local artisans who are experts in their field. Patrons can expect classes ranging from leathercrafting, terrarium making to floral arrangement and woodworking. Not only do participants get a hands-on experience, they are also brought into the world of the particular craft to better appreciate the laborious and intricate processes of hand making goods.
The General Company represents a talented pool of aspiring craftsmen who are pursuing traditional trades, providing them with support and opportunities to work with brands that value heritage and traditional craftsmanship, be it through events or commissioned jobs.
Bespoke Experience Creators
Our capabilities range from conceptualisation and design to production and execution, allowing us to elevate brand stories through the use of craft, design and live engagements.
We work with a team of photographers and videographers to produce relevant online content for brands. Our expertise in social media strategy and content creation for the digital sphere is varied, and not limited to brands which focus on craft.